\u591a\u5143\u4ee3\u8868\u6027\u56fa\u7136\u56e0\u70ba\u96fb\u8996\u7bc0\u76ee\u65e5\u65b0\u6708\u7570\u7684\u7248\u5716
\n\u5230\u9054\u524d\u6240\u672a\u898b\u7684\u5dd4\u5cf0\uff0c\u4f46\u4ecd\u5b58\u5728\u53ef\u89c0\u7684\u5dee\u8ddd<\/p>\n
\u7d10\u7d04\uff0c2020\u5e7412\u67083\u65e5 \u2013 \u6839\u64da\u5c3c\u723e\u68ee\uff08Nielsen\uff09\u6700\u65b0\u767c\u5e03\u7684Being Seen on Screen: Diverse Representation and Inclusion on TV\uff08\u5728\u7192\u5c4f\u4e0a\u4eae\u76f8\uff1a\u96fb\u8996\u7bc0\u76ee\u7684\u591a\u5143\u4ee3\u8868\u6027\u548c\u517c\u5bb9\u4e26\u84c4\uff09\u591a\u5143\u5167\u5e55\u7cfb\u5217\u5831\u544a\u6307\u51fa\uff0c\u96fb\u8996\u7bc0\u76ee\u64ad\u9001\u5e73\u53f0\u7684\u7206\u70b8\u6027\u6210\u9577\uff0c\u5f9e\u50b3\u7d71\u7684\u96fb\u8996\u983b\u9053\u3001\u7db2\u7d61\u4e32\u6d41\u3001\u5230\u6709\u7dda\u96fb\u8996\uff0c\u4ee4\u591a\u5143\u8eab\u4efd\u7684\u65cf\u7fa4\u5728\u7192\u5c4f\u4e0a\u7684\u4ee3\u8868\u6027\u5927\u5e45\u6210\u9577\u3002
\n\u6839\u64da2019\u5e74\u6536\u8996\u7387\u6700\u9ad8\u7684300\u500b\u96fb\u8996\u7bc0\u76ee\u6240\u9032\u884c\u7684\u7d71\u8a08\uff0c\u5176\u4e2d92%\u5305\u62ec\u67d0\u7a2e\u7a0b\u5ea6\u7684\u591a\u5143\u6f14\u54e1\u9663\u5bb9\uff08\u4f8b\u5982\u5973\u6027\u3001\u5c11\u6578\u65cf\u88d4\u6216LGBTQ+\u65cf\u7fa4\uff09\u3002\u6574\u9ad4\u800c\u8a00\uff0c\u767d\u4eba\u3001\u975e\u88d4\u3001\u548cLGBTQ+\u51fa\u73fe\u5728\u7192\u5c4f\u4e0a\u7684\u6bd4\u4f8b\u6700\u9ad8\uff0c\u800c\u5973\u6027\u3001\u897f\u8a9e\u88d4\u3001\u4e9e\u88d4\u548c\u7f8e\u570b\u539f\u4f4f\u6c11\u51fa\u73fe\u5728\u7192\u5c4f\u4e0a\u7684\u6bd4\u4f8b\u9060\u4f4e\u65bc\u4ed6\u5011\u5728\u5168\u9ad4\u4eba\u53e3\u4e2d\u6240\u4f54\u7684\u6bd4\u4f8b\u3002\u9019\u4efd\u5831\u544a\u900f\u9732\u51fa\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\u5728\u5404\u7a2e\u5e73\u53f0\u4e0a\u51fa\u73fe\u7684\u53ef\u89c0\u5dee\u8ddd\uff0c\u7279\u5b9a\u8eab\u4efd\u65cf\u7fa4\u5728\u4e32\u6d41\u5e73\u53f0\u4e0a\u7684\u4ee3\u8868\u6027\u5c24\u5176\u9ad8\u65bc\u50b3\u7d71\u96fb\u8996\u983b\u9053\u548c\u6709\u7dda\u96fb\u8996\u3002<\/p>\n
\u5728\u9019\u4efd\u540d\u70baBeing Seen on Screen: Diverse Representation and Inclusion on TV\uff08\u5728\u7192\u5c4f\u4e0a\u4eae\u76f8\uff1a\u96fb\u8996\u7bc0\u76ee\u7684\u591a\u5143\u4ee3\u8868\u6027\u548c\u517c\u5bb9\u4e26\u84c4\uff09\u7684\u5831\u544a\u4e2d\uff0c\u5c3c\u723e\u68ee\u5c07\u6232\u5287\u7bc0\u76ee\u3001\u5be6\u5883\u79c0\u3001\u7d9c\u85dd\u7bc0\u76ee\u548c\u65b0\u805e\u5831\u5c0e\u5206\u9580\u5225\u985e\u4f9d\u7167\u4e3b\u8981\u6578\u64da\u505a\u51fa\u5206\u6790\uff1a
\n\u00b7 \u4eae\u76f8\u7192\u5c4f\uff08Share of Screen \uff0cSOS\uff09\uff1a\u5728\u67d0\u7bc0\u76ee\u4e2d\u91cd\u8907\u51fa\u73fe\u7684\u6f14\u54e1\u4e2d\u7684\u524d\u5341\u540d
\n\u00b7 \u517c\u5bb9\u6a5f\u6703\u76ee\u9304\uff08Inclusion Opportunity Index\uff0cIOI\uff09\uff1a\u6bd4\u8f03\u67d0\u8eab\u4efd\u65cf\u7fa4\uff08\u4f8b\u5982\u5973\u6027\uff09\u4eae\u76f8\u7192\u5c4f\u7684\u6a5f\u6703\u8207\u5176\u5728\u5168\u9ad4\u4eba\u53e3\u4e2d\u6240\u4f54\u6bd4\u4f8b\u7684\u4f30\u8a08
\n\u00b7 \u517c\u5bb9\u89c0\u773e\u76ee\u9304\uff08Inclusion Audience Index\uff0cIAI\uff09: \u6bd4\u8f03\u67d0\u8eab\u4efd\u65cf\u7fa4\u4eae\u76f8\u7192\u5c4f\u7684\u6a5f\u6703\u8207\u5176\u5728\u67d0\u7bc0\u76ee\u89c0\u773e\u4e2d\u6240\u4f54\u6bd4\u4f8b<\/p>\n
\u9019\u4efd\u7531Gracenote Inclusion Analytics\u88fd\u4f5c\u7684\u5831\u544a\u4f7f\u7528\u7531Gracenote\u5167\u5bb9\u5143\u6578\u64da\u548c\u5c3c\u723e\u68ee\u89c0\u773e\u6e2c\u91cf\u6240\u5275\u88fd\u7684\u6700\u65b0\u5c16\u7aef\u6307\u6a19\uff0c\u5c31\u6536\u8996\u7d30\u7bc0\u63d0\u4f9b\u696d\u754c\u6301\u7e8c\u6027\u7684\u53ef\u4fe1\u8cf4\u6e2c\u91cf\u7d50\u679c\u3002\u9019\u4efd\u5831\u544a\u540c\u6642\u5c07\u6bcf\u500b\u7bc0\u76ee\u6839\u64daGracenote\u8996\u983b\u8aaa\u660e\u6709\u95dc\u5287\u60c5\u3001\u6c23\u6c1b\u3001\u89d2\u8272\u3001\u4e3b\u984c\u548c\u666f\u89c0\u90fd\u5217\u5165\u8003\u616e\u3002<\/p>\n
\u8a72\u5831\u544a\u7684\u91cd\u9ede\u5167\u5bb9\u5305\u62ec\uff1a
\n\u6574\u9ad4\u800c\u8a00\uff0c\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\u5728\u7192\u5c4f\u51fa\u73fe\u7684\u4ee3\u8868\u6027\u5728\u6240\u6709\u5a92\u9ad4\u5e73\u53f0\u90fd\u666e\u904d\u904e\u4f4e\u3002\u4e32\u6d41\u5e73\u53f0\u7684\u517c\u5bb9\u4ee3\u8868\u6027\u6bd4\u50b3\u7d71\u96fb\u8996\u983b\u9053\u548c\u6709\u7dda\u96fb\u8996\u4f86\u7684\u9ad8\u3002\u8996\u807d\u5927\u773e\u8d8a\u4f86\u8d8a\u5e0c\u671b\u5f9e\u5167\u5bb9\u4e2d\u770b\u5230\u81ea\u5df1\u7684\u6545\u4e8b\uff0c\u56e0\u6b64\u89c0\u773e\u958b\u59cb\u5411\u591a\u5143\u4ee3\u8868\u6027\u66f4\u70ba\u5bec\u5ee3\u7684\u5e73\u53f0\u79fb\u52d5\u3002
\n\u00b7 \u5404\u5e73\u53f0\u7684\u591a\u5143\u4ee3\u8868\u6027\uff08\u50b3\u7d71\u96fb\u8996\u983b\u9053\u3001\u6709\u7dda\u96fb\u8996\u3001\u7db2\u7d61\u4e32\u6d41\uff09\uff1a\u5c07\u8fd1\u4e09\u5206\u4e4b\u4e00\u7684\u6709\u7dda\u96fb\u8996\u5167\u5bb9\u6c92\u6709\u5c0d\u7b49\u7684\u975e\u88d4\u3001\u7f8e\u570b\u539f\u4f4f\u6c11\u3001\u6709\u8272\u4eba\u7a2e\uff08BIPOC\uff09\u3001\u5973\u6027\u6216LGBTQ+\u6f14\u54e1\u3002
\n\u00b7 \u8a02\u95b1\u7684\u96a8\u9078\u96a8\u770b\uff08SVOD\uff09\u7bc0\u76ee\u5c0d\u90e8\u5206\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\uff08\u4f8b\u5982\u975e\u88d4\u3001\u897f\u8a9e\u88d4\u548c\u4e9e\u88d4\uff09\u4ee3\u8868\u6027\u7684\u5448\u73fe\u53ef\u5708\u53ef\u9ede\uff0c\u4e5f\u56e0\u6b64\u8b93\u6211\u5011\u4e86\u89e3\u5230\u70ba\u4ec0\u9ebc\u591a\u5143\u89c0\u773e\u8a02\u95b1\u4e32\u6d41\u670d\u52d9\u7684\u6bd4\u4f8b\u9ad8\u65bc\u4e00\u822c\u6c11\u773e\u3002
\n\u00b7 \u4f9d\u7bc0\u76ee\u985e\u5225\u5340\u5206\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\u7684\u4ee3\u8868\u6027\uff08\u4f8b\u5982\u559c\u5287\u3001\u6232\u5287\u3001\u65b0\u805e\u7bc0\u76ee\uff09\uff1a
\no \u5973\u6027\u5728\u6240\u6709\u985e\u578b\u7684\u7bc0\u76ee\u4e2d\u4ee3\u8868\u6027\u666e\u904d\u4e0d\u8db3\uff0c\u4f46\u662f\u5973\u6027\u4ee3\u8868\u6027\u6700\u9ad8\u7684\u7bc0\u76ee\u5305\u62ec\u79d1\u5e7b\u7bc0\u76ee\u3001\u6232\u5287\u985e\u3001\u559c\u5287\u548c\u6050\u6016\u7247\u3002
\no \u5973\u6027\u5728\u65b0\u805e\u7bc0\u76ee\u4e2d\u7684\u4ee3\u8868\u6027\u6700\u4f4e\u3002
\no \u6709\u8272\u4eba\u7a2e\u5728\u97f3\u6a02\u548c\u6232\u5287\u985e\u7bc0\u76ee\u4e2d\u6709\u5c0d\u7b49\u7684\u4ee3\u8868\u6027\uff0c\u7dca\u8ffd\u5176\u5f8c\u7684\u662f\u79d1\u5e7b\u7bc0\u76ee\u548c\u52d5\u4f5c\u5192\u96aa\u7247\u3002
\no \u6709\u8272\u4eba\u7a2e\u5728\u65b0\u805e\u7bc0\u76ee\u4e2d\u7684\u4ee3\u8868\u6027\u6700\u4f4e\u3002
\no \u65b0\u805e\u7bc0\u76ee\u5728\u7192\u5c4f\u4e0a\u986f\u8457\u5448\u73feLGBTQ+\u65b0\u805e\u5f9e\u696d\u54e1\u7684\u4ee3\u8868\u6027\u3002
\no \u5be6\u5883\u79c0\u548c\u6050\u6016\u7247\u4e5f\u986f\u8457\u5448\u73feLGBTQ+\u85dd\u4eba\u7684\u4ee3\u8868\u6027\u3002<\/p>\n
\u6240\u6709\u89c0\u773e\uff0c\u7121\u8ad6\u5176\u8eab\u4efd\u8a8d\u540c\u5982\u4f55\uff0c\u90fd\u559c\u6b61\u770b\u5167\u5bb9\u591a\u5143\u5316\u7684\u96fb\u8996\u7bc0\u76ee\u3002 \u76f8\u8f03\u65bc\u53ea\u986f\u8457\u5448\u73fe\u67d0\u4e00\u8eab\u4efd\u65cf\u7fa4\u6216\u5c0d\u67d0\u4e00\u8eab\u4efd\u65cf\u7fa4\u4ee3\u8868\u6027\u504f\u4f4e\u7684\u7bc0\u76ee\uff0c\u5305\u542b\u591a\u7a2e\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\u7684\u7bc0\u76ee\u5728\u6240\u6709\u89c0\u773e\u88e1\u90fd\u5f97\u5230\u8f03\u9ad8\u7684\u6536\u8996\u7387\u3002<\/p>\n
\u4ee3\u8868\u6027\u7684\u8cea\u91cf\u540c\u6a23\u91cd\u8981\u3002\u7192\u5c4f\u4e0a\u6240\u5448\u73fe\u51fa\u4f86\u7684\u6545\u4e8b\u4e3b\u984c\u548c\u9673\u8ff0\u53ef\u5c0d\u67d0\u7a2e\u8eab\u4efd\u7684\u69cb\u6210\u548c\u793e\u6703\u89c0\u611f\u9020\u6210\u5f71\u97ff\u3002\u6240\u4ee5\u5728\u696d\u754c\u52aa\u529b\u6539\u5584\u7192\u5c4f\u591a\u5143\u5316\u7684\u540c\u6642\uff0c\u5275\u4f5c\u5167\u5bb9\u7684\u7de8\u5287\u548c\u88fd\u7247\u4e5f\u61c9\u8003\u616e\u5982\u4f55\u9069\u7576\u5448\u73fe\u5973\u6027\u3001\u6709\u8272\u4eba\u7a2e\u3001\u548cLGBTQ+\u89d2\u8272\u3002\u540c\u6a23\u91cd\u8981\u7684\u662f\u5c0d\u9019\u4e9b\u591a\u5143\u7bc0\u76ee\u7684\u63a8\u5ee3\u884c\u92b7\u6295\u5165\u8cc7\u91d1\uff0c\u63d0\u9ad8\u7bc0\u76ee\u7684\u6536\u8996\u7387\u3002
\n\u00b7 \u5973\u6027
\no \u5973\u6027\u4f54\u5168\u7f8e\u4eba\u53e3\u7e3d\u657852%\uff0c\u4f46\u5728\u7192\u5c4f\u51fa\u73fe\u7684\u6bd4\u4f8b\u53ea\u4f5438%\u3002
\no 50\u6b72\u4ee5\u4e0a\u5973\u6027
\n\u00a7 \u5728\u96fb\u8996\u4e0a\u770b\u5230\u81ea\u5df1\u7684\u53ef\u80fd\u6027\u6bd4\u5728\u4e00\u822c\u5927\u773e\u88e1\u770b\u5230\u81ea\u5df1\u7684\u53ef\u80fd\u6027\u8981\u5c11\u516d\u6210\u3002\u4f46\u662f50\u6b72\u4ee5\u4e0a\u7537\u6027\u51fa\u73fe\u5728\u7192\u5c4f\u4e0a\u7684\u6bd4\u4f8b\u662f\u540c\u9f61\u5973\u6027\u7684\u5169\u500d\u3002
\n\u00a7 50\u6b72\u4ee5\u4e0a\u5973\u6027\u4f54\u5168\u9ad4\u4eba\u53e320%\uff0c\u4e5f\u4f54\u6240\u6709\u96fb\u8996\u89c0\u773e\u768420%\uff0c\u4f46\u662f\u5728\u7192\u5c4f\u4e0a\u91cd\u8907\u51fa\u73fe\u524d\u5341\u540d\uff08SOS\uff09\u7684\u6bd4\u4f8b\u4e0d\u52308%\u3002
\n\u00a7 50\u6b72\u4ee5\u4e0a\u7537\u6027\u4f54\u5168\u9ad4\u4eba\u53e317%\uff0c\u5728\u7192\u5c4f\u4e0a\u91cd\u8907\u51fa\u73fe\u524d\u5341\u540d\uff08SOS\uff09\u7684\u6bd4\u4f8b\u70ba14%\u3002
\n\u00b7 \u6709\u95dcLGBTQ+\u7684\u6df1\u5165\u5206\u6790
\no \u7121\u8ad6\u662f\u6709\u7dda\u96fb\u8996\u3001\u50b3\u7d71\u96fb\u8996\u983b\u9053\u6216\u7db2\u7d61\u4e32\u6d41\uff0c\u6536\u8996\u7387\u6700\u9ad8\u7684\u7bc0\u76ee\u4e2d\u56db\u5206\u4e4b\u4e00\u5305\u542b\u8207LGBTQ+\u6709\u95dc\u7684\u6f14\u54e1\u3002
\no LGBTQ\u91cd\u8907\u51fa\u73fe\u7192\u5c4f\u524d\u5341\u540d\uff08SOS\uff09\u7684\u6574\u9ad4\u6bd4\u4f8b\u70ba7%\u3002LGBTQ\u4f54\u5168\u9ad4\u4eba\u53e34.5%\uff0c\u6240\u4ee5\u4ed6\u5011\u5728\u6240\u6709\u5e73\u53f0\u7684\u4ee3\u8868\u6027\u76f8\u7576\u5b8c\u6574\u3002
\no \u4ed6\u5011\u4ee3\u8868\u6027\u6700\u9ad8\u7684\u5e73\u53f0\u662f\u8a02\u95b1\u96a8\u9078\u96a8\u770b\uff08SVOD\uff09\uff088% SOS\uff09\uff0c\u96a8\u5f8c\u662f\u6709\u7dda\u96fb\u8996\uff087%\uff09\uff0c\u548c\u50b3\u7d71\u96fb\u8996\u983b\u9053\uff085%\uff09\u3002<\/p>\n
\u5982\u4f55\u8b93\u5177\u4ee3\u8868\u6027\u7684\u6f14\u54e1\u8207\u4e3b\u984c\u5167\u5bb9\u5b8c\u7f8e\u642d\u914d\uff0c\u662f\u696d\u8005\u7684\u6700\u4f73\u6a5f\u6703\u3002\u591a\u5143\u8eab\u4efd\u65cf\u7fa4\u8a8d\u70ba\u4ed6\u5011\u5728\u7bc0\u76ee\u4e2d\u6700\u70ba\u5c0d\u7b49\u7684\u89d2\u8272\u548c\u4e3b\u984c\u5167\u5bb9\u5982\u4e0b:
\no \u897f\u8a9e\u88d4\uff1a\u884c\u70ba\u7570\u5e38\u3001\u60c5\u7dd2\u5316\u3001\u591a\u7591\u3001\u591a\u6101\u5584\u611f\u3001\u8b66\u5bdf\u5c40
\no \u975e\u88d4\u5973\u6027\uff1a\u60c5\u7dd2\u5316\u3001\u79c1\u4eba\u95dc\u4fc2\u3001\u5152\u5b50\u3001\u8abf\u67e5\u3001\u6575\u5c0d\u95dc\u4fc2
\no \u975e\u88d4\u7537\u6027\uff1a\u8abf\u67e5\u3001\u523a\u6fc0\u3001\u8857\u982d\u3001\u8ffd\u9010\u3001\u5718\u968a\u5408\u4f5c\u3001\u767c\u73fe
\no \u6771\u4e9e\u88d4\uff1a\u6311\u6230\u3001\u52c7\u6c23\u548c\u52c7\u6562\u3001\u6b63\u7fa9\u3001\u5152\u5b50\u3001\u767c\u73fe
\no \u5357\u4e9e\/\u6771\u5357\u4e9e\u88d4\u7537\u6027\uff1a\u7dca\u5f35\u523a\u6fc0\u3001\u9818\u609f\u3001\u8fa6\u516c\u5ba4\u3001\u6cd5\u5ead
\no \u767d\u4eba\u5973\u6027\uff1a\u53cb\u60c5\u3001\u5bb6\u5ead\u3001\u611b\u60c5\u3001\u4e08\u592b\u3001\u5973\u5152
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\u8acb\u4e0b\u8f09Being Seen on Screen: Diverse Representation and Inclusion on TV\uff08\u5728\u7192\u5c4f\u4e0a\u4eae\u76f8\uff1a\u96fb\u8996\u7bc0\u76ee\u7684\u591a\u5143\u4ee3\u8868\u6027\u548c\u517c\u5bb9\u4e26\u84c4\uff09\u4e86\u89e3\u9032\u4e00\u6b65\u7d30\u7bc0\u8207\u6df1\u5165\u5206\u6790\u3002\u8acb\u767b\u5165 nielsen.com\/inclusionanalytics \u4e86\u89e3\u8a73\u60c5\u3002\u6b61\u8fce\u52a0\u5165\u81c9\u66f8Facebook (Nielsen Community) \u4e26\u5728\u63a8\u7279 Twitter (@NielsenKnows) \u4e0a\u8ffd\u8e2a\u3002<\/p>\n
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