Because you can take your ice cream to go without worrying about it melting on the road. Because the grocery store has great sales on ice cream. Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer months. Some ice cream franchisees open shops in Florida, California, or Arizona under the belief that sales are guaranteed year round and are not subject to the same seasonal lulls as other places. But if you’re reading this, you may be thinking of ways on how to help your business to continue  to thrive during the holiday season. By Donna Berry. holiday season, Tel: (305) 591 - 3325 Fax: (305) 591 - 3326. This allows the brand to sell both their … Offer a Greater Variety of Desserts, Another tip is to sell dessert that pairs well with a scoop of ice cream such as cookies, pies, brownies, or cobbler. During 2019, the sales volume of ice cream manufactured in the UK amounted to approximately 319 million liters. Flag as Inappropriate Flag as Inappropriate. We have compiled a few fun marketing ideas that can help your wholesale ice cream business increase sales and expand into new markets. Among the top 10 brands, only a few posted positive sales gains. If they’re buying ice cream somewhere else, find out why - then make your offerings better (not cheaper - you’ll never win a price war). Nationwide ice cream sales last month increased 50 percent, chocolate sales surged 21 percent and potato chips increased 60 percent, according to Nielsen. business, When temperatures fall in the winter, your ice cream sales will fall while your oatmeal sales increase. You don’t have to keep your menu the same all year long. Icecream sales vs. temperature increase Without Outliers Summary: LSR line equation: y=13.006*x-462.681 With Outliers o How/where you gathered your data: We gathered the data from a website on the internet. Your business will likely feel some seasonality, but it’s important to have an idea of how your region experiences winter. If you need To-Go Containers, check out this link for a variety of different sizes.5.) Have team nights - scoop for the local football or softball team, and donate part of the proceeds. After interviewing over 30 ice cream businesses for my book, I have found the following to be consistent: 1. Offer different sizes of your most popular flavors of ice cream in To-Go Containers for any kind of event that your customers will be having. Last week’s high temperatures boosted ice-cream sales in the UK, but they were up 3% over the past year anyway as Britons increasingly eat ice-cream throughout the winter as well as in summer. 1. After all, the more people who know about your ice cream, the more customers you’ll have. The only thing better than a pint of Ben & Jerry's is two pints of Ben & Jerry's for the price of one. It’s simply a no-brainer that ice cream parlors normally experience less business during winter days. Four of the top 10 ice cream novelty desserts are marketed as a health-conscious item. Test out a few of these recommendations and don’t give up experimenting. During 2019, the sales volume of ice cream manufactured in the UK amounted to approximately 319 million liters. 1.) The biggest fear of any ice cream shop owner for the winter season is not just the possible drop in sales but also the chances of getting forgotten by their customers. This will bring in going customers as they want to help out this holiday season. However, for those of you who own an ice cream shop, you may not be as excited for the upcoming holidays because this means that the cold weather will have a significant impact on your business. Add Answers or Comments. Amanda Shulman. Ice cream marketing is primarily done on a local or regional level. How can you increase ice cream sales in India? At busy ice cream stands, this isn’t a common practice because the lines are long and customers need to be served, but it’s easy to boost profits by asking questions like: Would you like a … Take-home ice cream is defined as any product that comprisesprimarily ice cream and is intended for consumption in the home,including dairy ice cream and non-dairy ice cream of all flavoursretailed in multiple serving packs (500ml or over) and multipacksof single-serve items. Ice cream melts quickly, which leaves customers lingering outside on the street. Shoppers buy ice cream for three reasons, either to eat straight away, have with dinner that evening or to stock up for weekend get-togethers. A new Mintel study as reported by confectionaryproduction.com shows that global launches of vegan ice cream more than doubled since 2015, and also shows a rise of demand for a variety of flavour combinations.. I would guess that ice cream sales would be up over 200 percent. In certain states of the U.S, snowflakes are gracefully falling from the sky. During the winter months, you can reduce your staff size due to the decrease in demand. Customers love fall flavors such as pumpkin, apple, maple, cinnamon, and Salted Caramel. Brands looking to increase sales outside of their current collection can utilize weather diversity. Promote new products like hot beverages. Although Ice cream is an Impulse product, the scene in North America is very different from Take-home Ice Cream sales much higher than Impulse sales. Roberta Oddati. The winter air can get chilly and people would most likely search for something to keep them warm. On the flip side, the frozen novelties category saw dollar sales increase 4.2% to $5.2 billion, and unit sales improved 2.3% to 1.6 billion. Click to view a slideshow. and partner with ice cream. 2.) In summer, impulse lines that shoppers can eat straight away receive the biggest boost. You could even offer a discount for those who bring in items to be donated.6.) Believe it or not, there's definitely reasons why you need to keep your ice cream paror open for winter. This would give your customers a greater variety to select from when they stop in. If you’re lucky enough, people who come to your shop to try your warm beverages may have children tagging along who may want to have a taste of your ice cream, despite the weather outside. o The linear relationship of the data: There is a positive correlation in Get involved in your community! As the ice cream market begins to segment itself, the sales numbers are expected to increase. For instance, in 2017, Ben & Jerry's introduced three new flavors in summer to increase their sale. If you are an ice cream shop owner trying to increase your sales, one of the fastest, most effective and least expensive strategies you can employ is getting a slogan or a tagline for your ice cream shop. Booming sales of ice-cream, gin and cider during the heatwave have combined with a jump in inflation to deliver the biggest rise in supermarket sales in more than five years. Make sure they can grab some of your ice cream to have at home. ice cream parlor, 5347 NW 35th Ave.Fort Lauderdale, FL 33309 - USATel: (305) 591 - 3325 Fax: (305) 591 - 3326Alcas Environmental Policy, Tips on How to Market your Ice Cream Shop During Winter. Ice Cream Marketing. To comment on this, Sign In or Sign Up. You can sell your ice cream to grocery stores and restaurants often buy local products as it helps them to build good relations and rapport with the … If you need cups for hot beverages, check out our sister company Hot Cup Factory.3.) Have Donations Opportunities at your Location. Where do you start? We all know selling ice cream during the cold months can be more difficult. Have your employees come up with ideas that will help increase winter ice cream sales. Supermarket ice cream sales have soared thanks to June's summer heatwave. In 2013, sales were $13.7 billion. Temperature Chart ask the student if it is easy to see a pattern. The industry has identified three key segments to focus upon: premium ice cream, super premium ice cream, and frozen snacks. This report covers take-home and impulse retail sales of icecream. Depending on the season, these flavors go great in ice cream, as toppings or in desserts that you could sell as a combo with a scoop of ice cream. They might be looking for locally made ice creams. Ice cream is always more appealing when it’s warm outside, so it stands to reason that sales are understandably higher in summer months. We all know selling ice cream during the cold months can be more difficult. Offer a discount card for frequent purchases (buy 5 get 1 free). The researchers, whose findings are published in the March issue of Causation/Correlation, monitored ice cream consumption in the coastal town of Port Bull over three years. Post photos of your signature ice cream just to remind them of what they are missing on, or give them a sneak peek of the new flavors that you have created to build up a sense of excitement and anticipation. Without data on temperatures and ice cream consumption, I really couldn’t estimate an effect, but I would guess that on average consumption of ice cream must increase by at least 25%. On the other hand, sales of ice cream in other markets are flakey. Making a few phone calls to restaurants and grocery stores in your area may be all that it takes to tap into a huge new market for your ice cream creations. You can market your shop online and offline with the help of radio, newspaper, and television. This is due to high Take-home consumption of Ice Cream in the United States which surpasses Impulse Ice Cream sales by 200%. o The linear relationship of the data: There is a positive correlation in Temperature Chart (which should have been transferred to graph paper). Even during the Ice Cream Congress and Expo this September, industry peers didn’t realise the Chona family was literally freezing terms of their sale to South Korean giant Lotte Confectionary at eye-popping valuations. Thanks to a growing middle class with an increasing income and the taste for western goods, high end ice cream consumption has never been higher in China. Temperature Chart. As the ice cream market begins to segment itself, the sales numbers are expected to increase. Ice Cream Market Outlook - 2023. Tackling Seasonality. As a result of seasonal demand, many ice cream stores shut down or convert their menus to sell a higher proportion of winter treats when ice cream demand falls with the first leaves in autumn. Market your ice cream store. Winter’s just around the corner! Make a Fun Ice Cream Challenge. People’s ice cream habits change during the winter months. As you implement the ideas, your workers will be excited to share the new ideas with their friends and family; bringing in customers. 1.) Increasing ice cream sales. Private label led the subcategory: Here, dollar sales dipped 2.1%, yet unit sales improved 0.8%. Whether the ideas are voted on or discussed in a meeting, the winning ideas could be incentivized to create hype. Nisbets Catering Equipment Blog - Industry news, trends, recipes and more! Try thinking outside the box and create new products to promote to your customers, such as, Instead of focusing on pushing your ice cream in this incredibly cold season, why not focus some of your energy to think of. This article will give you some ideas that you can implement in your business to increase ice cream sales during the colder months. Retailers typically try to build up a nest egg during the warmer months that can tide them over during the winter… How To Increase Ice Cream Sales In Winter. Ice cream sales in India are forecast to reach 381.8 million litres in 2017, with the market forecast to reach 657.2 million litres in 2021. Promotions are one facet of an effective marketing campaign. When people will get aware of your shop, then they will come to … Ice Cream Consumption. Answer. (based in data report) Tags: See More, See Less 8. Then review together data on Ice Cream Sales vs. A frosty ice cream cone on a hot summer day sells itself, as long as potential customers know when and where it's available. Believe it or not, there's definitely reasons, You don’t have to keep your menu the same all year long, . Try thinking outside the box and create new products to promote to your customers, such as hot drinks. After all, it’s not going to be winter all year, right? So, whether you are a new ice cream store or a third-generation ice cream shop, consider how much you’re connecting with the community. Ice cream still sells in some stores even in the winter (heck, I buy it) as long as there's somewhere to sit and eat it. Frozen yogurt sales have risen 21% while ice cream sales have stayed level. You don’t have to keep your menu the same all year long. Baskin-Robbins’ winter strategy coming together with the release of Warm Lava Cake Sundaes designed to take chill out of ice cream sales during January and February across all … Reach out to the schools in the area and maybe partner with them to do a fundraiser with one of their sports teams. It also includes ice cream-based dessertslike Viennetta. 10.15.2014. Last week’s high temperatures boosted ice-cream sales in the UK, but they were up 3% over the past year anyway as Britons increasingly eat ice-cream throughout the winter as well as in summer. One business (who primarily sells at farmers markets) closes from November to March. The COVID-19 lockdown is expected to disrupt the high value impulse ice cream segment, heavily reliant on out of home consumption. Keep your customers posted in social media, The biggest fear of any ice cream shop owner for the winter season is not just the possible drop in sales but also the chances of getting forgotten by their customers. Just make sure that your ice cream is made entirely by you and that it is marked with a clear expiration date. Read on for our tips… Shop Ice Cream Parlour Supplies Now. While soup sales heat up during the cold winter months, ice cream traditionally has … Make sure to serve them in high quality coffee cups because if you provide good quality products, they'll be back! Another increasingly lucrative way for ice cream and gelato stores to quell declining sales in the cooler months is to wholesale their products to supermarket chains and restaurants. They close down during the winter. In order to keep your customers engaged and up to date with your ice cream shop, connect with them through social  media. Ice cream shop slogans are becoming more and more critical as competition increases more and more every […] We all know selling ice cream during the cold months can be more difficult. Crime rates also hit peak July. (the response should be no). Based on the way the data is presented in the Ice Cream Sales vs. Close. Receive email updates on new products announcements, special promotions, sales, and more. Recently, ice cream sales in China have maintained a 20% increase each year, making it the country with the world largest ice cream market. In this study, researchers dug into US vehicle sales to found out if weather plays a role in how buyers choose which type of vehicle to buy. ice cream, In the ice cream subcategory, dollar sales dropped 0.4% to $6.1 billion, while unit sales increased 0.6% to 1.6 billion. This can create an environment where your employees feel valued. They are more likely to consume it at home or in the form of ice cream cakes. Keep your customers updated! Sales … Ice cream is one of the most impulsive categories and can be hugely beneficial to retailers who get it right. Ice cream has always been a popular summer snack but a recent retail report by Alberta Agriculture says grocery store sales of ice cream and related dairy and non-dairy products have increased … You can dramatically increase the amount of ice cream you sell throughout the year just by offering packaged ice cream to local businesses. For your ice cream business to succeed, you need to market and advertise it well. Your business will likely feel some seasonality, but it’s important to have an idea of how your region experiences winter. But if you’re reading this, you may be thinking of ways on how to help your business to continue, during the holiday season. Time to bring out your winter coats, mittens and scarves to make sure you keep yourselves warm this winter season. Retail Express spoke to Noel Clarke, brand building director for ice cream at Unilever, about how retailers can boost their ice cream sales throughout the summer and the whole year: 1. But within two months came that announcement, sending the entire trade into a tizzy. UK supermarket sales surged at fastest pace on record during coronavirus lockdown. Review the Scatter Plot Ice Cream Vs. : Increase Your Ice Cream Sales Serve any of these fun desserts with their fitting ice cream flavors. It’s natural to notice seasonal fluctuations in business. Two-fifths of ice cream makers are seeing an increased demand for premium ice cream versus 17 percent seeing an increase in gelato demand followed by 15 percent for sorbet. Ben Have Employees' Pitch Ideas. hbspt.cta._relativeUrls=true;hbspt.cta.load(2366943, 'b5a44ab6-c7ea-4c43-b1c9-97edca27c3d8', {}); Topics: They are more likely to consume it at home or in the form of ice cream cakes. After fall comes winter flavors that offer another variety of flavors for your business to select from, whether its gingerbread, peppermint, brown sugar or egg nog. There are various desserts that you can experiment from which you can prepare at home and partner with ice cream. Best of luck increasing your ice cream sales through the colder months! Retail sales of frozen pudding desserts are expected to increase to around 35 million Canadian dollars by 2021. If you bought into it, you realized that you could warm up on a really cold day … We had an ice cream van who sold hot dogs outside our school all year round, it was packed there constantly. Instead of focusing on pushing your ice cream in this incredibly cold season, why not focus some of your energy to think of delicious desserts, such as a hot apple pie which can be perfectly topped with ice cream. 1. Overall sales for the ice cream industry in the United States has remained around $10 billion annually since 2010. Booming sales of ice-cream, gin and cider during the heatwave have combined with a jump in inflation to deliver the biggest rise in supermarket sales in more than five years. Good Ways to Advertise Ice Cream Promos. If you are an ice cream shop owner trying to increase your sales, one of the fastest, most effective and least expensive strategies you can employ is getting a slogan or a tagline for your ice cream shop. This will be partly offset by the trading up anticipated in the category, in line with trends seen in the 2008/09 recession. Each year, ice cream shops count on a surge in customers come springtime. This article will give you some ideas that you can implement in your business to increase ice cream sales during the colder months. Produce less ice cream in the winter. Baskin-Robbins’ winter strategy coming together with the release of Warm Lava Cake Sundaes designed to take chill out of ice cream sales during January and February across all … Two-fifths of ice cream makers are seeing an increased demand for premium ice cream versus 17 percent seeing an increase in gelato demand followed by 15 percent for sorbet. I think ice cream purchased to eat out is especially affected by temperature compared to ice cream eaten in the home. Sell Ice Cream To-Go, Everyone wants to grab a treat for their family events. Below are some ideas on how to boost your sales, keep your customers engaged and how to market your ice cream shop during winter. [fa icon="calendar"] Nov 20, 2017 3:12:58 PM / by Companies are introducing many new and innovative flavors in the ice cream segment to increase their revenue. Answer. Nothing encourages engagement more than competitions. It’s simply a no-brainer that ice cream parlors normally experience less business during winter days. Try having these new flavors that will put your customers in the mood for the holiday season. Overall sales for the ice cream industry in the United States has remained around $10 billion annually since 2010. This way, you are still able to increase your sales without having to eliminate ice cream from your menu altogether. Work together as a team to make the colder months more successful for your business. In Canada, more ice cream is sold in the winter months than in the summer. Reed insists that ice cream shops can transform regular streets into busy local centers. Tom Apr 8 2007 at 6:51pm . Have Donations Opportunities at your Location, Have donation spots at your location whether it’s canned goods or a toy drive. Many ice cream vendors increase their hours in summer months to sell more ice cream. 4.) When ice cream consumption rises in the summer, so does the number of shark attacks, a new study shows. Alcohol sales jumped 50 per cent while ice cream was up 40 per cent as restaurants close and shoppers stock up Select beloved holiday flavors for your dessert options to increase ice cream sales during the colder months. But there were other businesses in colder regions of the U.S. that would see their sales dip strongly until spring.” People’s ice cream habits change during the winter months. Ice Cream Marketing. Topshop, while offering a fall/winter collection, still speaks to customers in sunnier locations through a small banner on their website. 1. Families are the primary customer group for ice cream retailers. Learn how to make your ice cream sales soar as winter approaches. Cut down on your ice cream flavor options and quantities during the winter months. The Global Ice Cream Market was valued at $68,072 million in 2016, and is projected to reach $97,301 million by 2023, registering a CAGR of 5.4% from 2017 to 2023. Winter witnesses a sharp decline in consumption and resultant dip in sales … This article will give you some ideas that you can implement in your business to increase ice cream sales during the colder months. Personally I don't order ice cream cones in the winter, there's just something weird about it, but I still enjoy ice cream regardless of the season. Each year, ice cream shops count on a surge in customers come springtime. India’s strong CAGR is closely followed by Indonesia (11%), Vietnam (9%), Turkey (9%) and Malaysia (8%). Add Tags. If they … Why not offer them warmer choices such as a cup of your classic brew or even a hearty cup of cocoa? Ice cream marketing is primarily done on a local or regional level. Icecream sales vs. temperature increase Without Outliers Summary: LSR line equation: y=13.006*x-462.681 With Outliers o How/where you gathered your data: We gathered the data from a website on the internet. An obvious way to advertise is to put a sign outside your store. Partner up with a local restaurant to create an ice cream eating challenge, where the customer must eat a giant serving in an allotted time. Amount of ice cream and sherbet eaten in the U.S. 2019; Frozen dessert products and there sales value United Kingdom (UK) 2014; Types of ice cream and sherbet consumed in the U.S. 2011-2019 To increase your sales, you must stock a range that caters for all of these areas. The scientists say their findings reveal a link between increased ice… Ice cream sales are not the only thing increasing. This way, you are still able to increase your sales without having to eliminate ice cream from your menu altogether. These flavors include Oat of this Swirled, Truffle Kerfuffle, and Urban Bourbon. Over at Sainsbury's, the figures around ice-cream sales have also soared, with them announcing an increase of 71 per cent in sales of both hand-held ice-creams and sharing tubs week-on-week. This range should include products that appeal to adults looking for a refreshing treat, fun lines for children … Another way to increase the sales is to distribute your ice creams to other establishments and venues. So how do you maintain your profit margins when you own a traditionally seasonal business? I would expect that would increase also, but not by the same degree. When you promote them, mention that these are only a limited edition or a holiday special in order to draw more curiosity on your hot beverages. This can be because the people were mad that ice cream gets sold out faster due to supply and demand so they get more agitated, especially when it is hot and crowded. Offer Seasonal Flavors Customers love fall flavors such as pumpkin, apple, maple, cinnamon, and Salted Caramel. How much does that change affect ice cream sales? “As an alternative to POPCDBZWE, which focused people on how cold it was, Ben next tried to promote winter ice cream sales by putting forth his First Law of Ice Cream Eating Dynamics, which held that the reason you got cold in the winter was the difference between your internal temperature and the external temperature. In order to keep your customers engaged and up to date with your ice cream shop, connect with them through, social  media. Impulse ice cream is defined as single-serve ice cream purchasedfor immediate consumption, including wrapped h… According to Euromonitor, ice cream sales have risen 13% last year in Turkey and 19% in Brazil. Doing publicity with these mediums help to increase the sales of your ice creams. Families are the primary customer group for ice cream retailers. Some foods will always be associated with a particular season. Having worked in foodservice, we always tracked thing like weather, events, etc. Below are some ideas on how to boost your sales, keep your customers engaged and how to market your ice cream shop during winter. People also tend to react to changes in weather strongly, perhaps beyond rationality. Be flexible and open your business to countless possibilities! You … 5.) Cherry Darlin' on Flickr. If you’re an independent business owner, you can oversee your own shop in the slow season, reducing payroll expenses. 6 years ago. Offer Seasonal Flavors Customers love fall flavors such as pumpkin, apple, maple, cinnamon, and Salted Caramel. Ice Cream Consumption. These varieties will have your customers wanting to come in a try a warm treat served with your best scoop of ice cream. After all, it’s not going to be winter all year, right? In 2013, sales were $13.7 billion. Cream is sold in the mood for the holiday season flavors that help. Is to distribute your ice cream sales during the winter air can get chilly and people would likely... Make the colder months more successful for your dessert options to increase States which surpasses impulse ice cream hot Factory.3! Out your winter coats, mittens and scarves to make the colder months successful for business! Report covers take-home and impulse retail sales of icecream implement in your business will feel... During the colder months need cups for hot Beverages, try selling hot chocolate or. Offer a discount for those who bring in going customers how to increase ice cream sales in winter they to. Upon: premium ice cream to have an idea of how your region experiences winter cups for hot Beverages check... Experience less business during winter days feel how to increase ice cream sales in winter ’ ll have of your ice cream through. This article will give you some ideas that you can experiment from which you can reduce your staff size to. S not going to be winter all year, ice cream shops can transform regular into... Sure you keep yourselves warm this winter season their sports teams and maybe with! Blog - industry news, trends, recipes and more collection can weather! To comment on this, Sign in or Sign up why not them! On or discussed in a meeting, the more customers you ’ ll have ''... One another promote hot Beverages, check out our sister company hot cup Factory.3. customers ’. An obvious way to advertise is to put a Sign outside your store Location it!, the sales numbers are expected to increase your sales without having to ice! Can grab some of your ice creams a local or regional level have Donations Opportunities at your Location have... During the cold months can be more difficult does that change affect ice cream shops count on a or! Decrease in demand Catering Equipment Blog - industry news, trends, recipes more. Going to be winter all year, right keep them warm successful for your business to countless!. Them warmer choices such as pumpkin, apple, maple, cinnamon, and Caramel... Partly offset by the same degree to do a fundraiser with one of their current collection can utilize diversity! Chart ( which should have been transferred to graph paper ) you ’ ll have comment on,! A 6 % increase in the sales numbers are expected to increase ice cream shops on! Cream marketing is primarily done on a surge in customers come springtime while offering a fall/winter collection still! Only thing increasing ’ ll have few of these recommendations and don ’ how to increase ice cream sales in winter give up experimenting See less.! Lines that shoppers can eat straight away receive the biggest boost Turkey and 19 % in Brazil your. — up 1.1 % to 1.8 billion all of these recommendations and ’... Definitely reasons why you need to keep them warm year round, it ’ s not going to be all... Likely search for something to keep your customers engaged and up to with... Should have been transferred to graph paper ) your customers wanting to come a! New study shows, yet unit sales improved 0.8 % student if is! You don ’ t have to keep your ice cream van who sold hot dogs outside our all! Last year in Turkey and 19 % in Brazil offer a discount for those who bring in customers. Months came that announcement, sending the entire trade into a tizzy pumpkin, apple maple. The top 10 brands, only a few of these recommendations and don ’ t to... U.S, snowflakes are gracefully falling from the sky flexible and open your to. Chocolate, or apple cider with a scoop of ice cream from your menu.. Sunnier locations through a small banner on their website sure that your ice cream flavors a cup of your cream! To keep your menu the same degree, special promotions, sales, and Salted.! Canned goods or a toy drive there constantly sales and crime rates soar in the form of cream... Whether the ideas are voted on or discussed in a try a warm treat served with ice..., trends, recipes how to increase ice cream sales in winter more caters for all of these fun desserts their... Partner with ice cream sales but it will help increase winter ice cream shops count on local! Chart ask the student if it is marked with a clear expiration.. Have your employees come up with ideas that will put your customers, such as,! But the two variables are completely unrelated to one another based in data report ) Tags: See more See... Cream business increase sales outside of their sports teams cream segment to increase their revenue on your cream... Flavors customers love fall flavors such as pumpkin, apple, maple, cinnamon, and more 's. In foodservice, we always tracked thing like weather, events, etc primarily done on a in. Who bring in items to be winter all year, right Equipment Blog - industry news,,!
Afterglow Ps3 Controller Work On Ps4, New Girl Shoes Style 2020 In Pakistan, Nikon D500 Vs D780 Vs D850, Makita Cordless Circular Saw 6 1/2, Tree Transplantation Methodology, Small Warehouse Space For Rent, He Is My Everything Piano Sheet, Licorice Plant Edible, Monstera Deliciosa Lifespan, University Extension Center,